University Hair CARRIES the following professional products

 Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. We’ve spent two decades at the center of this conversation. It’s curly, it’s complicated, it’s fun, and we get it.

That’s why our products are all inspired by conversations with real people. And our stylists won’t just give you amazing curls, they’ll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.

Curly hair is bold, natural, beautiful, and it’s our mission to celebrate your unique curls.

It drives everything we do.


We are a purely professional brand dedicated to understanding and serving today’s stylists. Our passion is developing best-in-class innovations, delivering superior and reliable results. Kenra Professional strives to elevate the stylists’ artistry and craft.

Three unique brands, Kenra, Kenra Platinum, and Kenra Color, are each driven by the daily needs of stylists. A complete range of high-performance products combined with straightforward and accessible education gives stylists the confidence to address every client’s need.


What began as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand in less than a decade.


 Our simple three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance.


Our story began with an idea that everyone should have great hair. Behind our brand is a team of creators, salons, and stylists. But our most valuable asset has been our loyal customers and clients who continue to support It’s a 10 Hair Care products.

Over the years hair care has gotten confusing. Many brands have filled store shelves with an array of products – all that only seem to accomplish one thing. People have had to create their own concoction of products in order to get the results and hair health they are looking for. It’s a 10 made it simple. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.

Now, through our exclusive professional salon formulas, you can enjoy shine, moisture balance and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care.20 years in the making, it’s a 10 has become the best.